Call & Recording Compliance Disclosure

CallForge is committed to conducting outbound calling responsibly and to designing its calling infrastructure around applicable UK laws, regulatory requirements and recognised good practice.

We regard compliance as a core operating principle, not as an optional feature added after a campaign has been created.

CallForge is designed to support legitimate, proportionate business communications.

Before a campaign is activated, the organisation using CallForge remains responsible for establishing that it has an appropriate lawful basis and that the intended calling activity is permitted for the numbers and people being contacted.

Our operating philosophy is to treat the Privacy and Electronic Communications Regulations (PECR) as a fundamental control layer for direct marketing calls.

Campaign data should be appropriately screened against the relevant Telephone Preference Service (TPS) and Corporate Telephone Preference Service (CTPS) requirements where applicable, and suppression or objection requests must be respected.

We distinguish between live marketing calls and automated marketing calls.

Automated marketing calls are subject to stricter consent requirements than ordinary live marketing calls. CallForge therefore does not assume that general marketing permission, or permission for live calls, automatically authorises an automated marketing call.

Campaign configuration must reflect the applicable legal requirements.

Callers should identify the organisation responsible for the call and communicate the purpose of the call clearly.

CallForge is designed to support transparent caller identification, appropriate caller-line identification and straightforward handling of requests not to receive further marketing calls.

A recipient's objection is treated as important data, not as a conversational inconvenience.

Where a person asks not to receive further marketing calls, the relevant number should be placed into the appropriate suppression process promptly and should not subsequently be reintroduced into a campaign contrary to that objection.

Call recordings are used only for defined business purposes and are treated as personal data where they relate to an identifiable person.

Depending on the circumstances, recording may support quality assurance, training, service improvement, compliance, security, dispute resolution or an evidential record of a conversation.

Recording is not intended to be indiscriminate or indefinite.

CallForge's policy is to make recording transparent.

Where a call is recorded, the calling workflow should provide an appropriate notice at the relevant point in the conversation and, where consent is legally required, obtain it before recording continues.

The precise wording and legal basis should be determined for the particular business, purpose and circumstances rather than relying on a one-size-fits-all statement.

Call recordings should be retained only for as long as there is a legitimate and documented business or legal reason to retain them.

CallForge is designed to support configurable retention periods, controlled deletion and auditability.

Recordings are intended to be stored securely and separately from ordinary application metadata, with access restricted to authorised users.

CallForge provides technical controls and a compliance-minded operating framework, but it does not transfer the legal responsibilities of the organisation conducting the marketing.

Clients remain responsible for their campaign purpose, data sources, lawful basis, applicable consent requirements, suppression lists, sector-specific rules and the accuracy of information supplied to CallForge.

We believe effective outbound calling does not require aggressive or indiscriminate behaviour.

Our approach is to contact the right people, for legitimate reasons, with appropriate frequency, clear identification and respect for objections.

A compliant call is not merely one that avoids a fine; it should also be a call that a reasonable recipient can understand and respond to without being misled or pressured.

CallForge's controls are designed with reference to guidance and requirements published by UK regulators, including the Information Commissioner's Office (ICO) and Ofcom.

Regulatory guidance can change, and CallForge will review its technical and operational controls as relevant UK requirements develop.

This disclosure describes CallForge's operating philosophy and technical approach.

It is not legal advice and does not constitute a guarantee that any particular campaign is lawful.

Clients should obtain appropriate legal or data-protection advice where the circumstances, sector, data source, consent position or calling method require it.